Marketing

/Marketing
Marketing2018-05-16T17:35:03+00:00

Marketing at Floor Coverings International

We do more than make the phone ring.

Our approach to marketing offers franchisees access to proven strategies that ignite consumer interest and build customer relationships. Floor Coverings International has a customized franchise marketing system for each and every franchisee that provides a consistency of revenue and new business. In other words, we do a lot more than just make the phone ring!

  • Internet and Search Engine Marketing
  • Web-Based Banner Ad Programs
  • Highly Targeted Mailing Programs
  • Home Shows
  • Social Media Marketing
  • B2B Programs
  • Local Branding

Internet and Search Engine Marketing Programs

The web is where your customers will be looking for you, and our web marketing programs make sure they can find you. It all starts with a fully featured and built out local website. Each new franchisee receives a world class website for their local market. From there, search engine optimization, pay per click, and lead portal programs connect you with consumers in your local market that are looking for new flooring. We have the programs to help you “own your local web presence”.

Highly Targeted Mailing Programs

Floor Coverings International dives in to your local market and does a full demographic work up, pulling in depth data and using that data to drive our automated direct mailing programs. Call tracking technology and in-depth campaign planning and review ensures that you are targeting the right customers and getting the right result.

Home Shows

A whole building full of consumers interested in improving and beautifying their home. Count us in! Full home show display package and training and support on how to make the most of your home show event will make home shows a mainstay of your marketing plan.

Social Media

Your customers will be interacting on Facebook, Twitter and other social media outlets…so you will be there too. Our social media programs allow you to be part of the online conversation in your local market…with a minimal investment of time. Qualified experts in the field will manage your social media campaigns while you spend your time managing your business.

B2B Programs

Relationships with other businesses will drive your business. Realtors, Restoration Companies and many other types of businesses refer flooring work and in your market we want them to refer it to you. National Partnerships, and in field operational support will make sure that you get those referrals.

Local Branding

Wrapped vehicles, lawn signs, door hangers, flyers… Floor Coverings International has countless items that you can use to brand yourself in the local market.

“Floor Coverings International is raising the standard for customer service in the flooring industry. This speaks directly to my passion to provide outstanding customer service. I have a great desire to help people and this business gives me the opportunity to help people complete the flooring projects of their dreams.”

Arlan Brady, Floor Coverings International of Columbia East

“We liked their model and we liked their experience with in-home sales. We like the idea of bringing joy to people. Flooring is a big deal, and it’s a lot of money, being able to change up their home in an easy fashion where they don’t have to go from store to store.”

Ann and Greg Beriault, Floor Coverings International of Carmel

“I wasn’t ready to give up working all together. Floor Coverings International allowed me to stay home with my children while also running a successful business. It was the perfect opportunity”

Donna Teagle, Floor Coverings International of Wheaton