Our approach to marketing offers franchisees access to proven strategies that ignite consumer interest and build customer relationships. Floor Coverings International has a customized franchise marketing system for each and every franchisee that provides a consistency of revenue and new business. In other words, we do a lot more than just make the phone ring!
The web is where your customers will be looking for you, and our web marketing programs make sure they can find you. It all starts with a fully featured and built out local website. Each new franchisee receives a world class website for their local market. From there, search engine optimization, pay per click, and lead portal programs connect you with consumers in your local market that are looking for new flooring. We have the programs to help you "own your local web-space".
There is no more cost effective method to broadcast your brand across your local market then web-based banner ads. Floor Coverings International offers web banner ad programs that will place your brand all over the web in your local market and encourage consumers to connect with you.
Floor Coverings International dives in to your local market and does a full demographic work up, pulling in depth data and using that data to drive our automated direct mailing programs. Call tracking technology and in-depth campaign planning and review ensures that you are targeting the right customers and getting the right result.
A whole building full of consumers interested in improving and beautifying their home. Count us in! Full home show display package and training and support on how to make the most of your home show event will make home shows a mainstay of your marketing plan.
Your customers will be interacting on Facebook, Twitter and other social media outlets…so you will be there too. Our social media programs allow you to be part of the online conversation in your local market…with a minimal investment of time. Qualified experts in the field will manage your social media campaigns while you spend your time managing your business.
Relationships with other businesses will drive your business. Realtors, Restoration Companies and many other types of businesses refer flooring work and in your market we want them to refer it to you. National Partnerships, and in field operational support will make sure that you get those referrals.
Wrapped vehicles, lawn signs, door hangers, flyers... Floor Coverings International has countless items that you can use to brand yourself in the local market.